With the Next Up feature, what is a likely effect on customer referrals?

The Next Up feature is designed to enhance customer experience by anticipating needs and providing relevant recommendations. When customers feel that their preferences and requirements are being understood and addressed effectively, their overall satisfaction increases. This heightened satisfaction can lead to an increase in referrals because happy customers are more likely to share their positive experiences with others, thus promoting the brand or service.

Additionally, if customers find value in the suggestions offered through the Next Up feature, they may become advocates for the service or product, encouraging friends and family to use it as well. Therefore, it is reasonable to conclude that implementing such a feature can foster an environment where customer referrals are more likely to rise.