What key aspect should sellers aim to improve through features like Next Up?

Sellers should focus on improving customer engagement through features like Next Up. This feature is designed to enhance interactions with customers by suggesting relevant products or services based on their previous behaviors or preferences. By fostering a more engaging shopping experience, sellers can stimulate interest and encourage customers to explore more offerings, which can lead to increased satisfaction and repeat business. Effective customer engagement is essential for building relationships, driving sales, and promoting brand loyalty in a competitive market environment.

In contrast, while service downtime, pricing structure, and inventory management are all important aspects of running a business, they do not directly relate to the enhancing features that drive customer interactions and engagement in the same way that improving customer engagement does.