What are considered 'win-win' negotiations in SRM?

'Win-win' negotiations in supply relationship management (SRM) are characterized by agreements that aim to benefit both the organization and the supplier. This approach fosters a collaborative atmosphere where both parties can achieve their goals, leading to a more sustainable and productive relationship over time.

In such negotiations, the focus shifts from competition to cooperation, emphasizing mutual gain rather than one party dominating the outcome. This can lead to better long-term partnerships, improved service, and increased innovation, as both organizations are more likely to work together effectively when they feel their needs and interests are being met.

The other options fail to embody the essence of 'win-win' negotiations, as they focus on one-sided benefits or exclude the considerations for the supplier, which can undermine the potential for a strong, lasting relationship between the organization and the supplier.