Name a factor that influences supplier selection in SRM.

Supplier capabilities and reliability are critical factors in the supplier selection process within Supplier Relationship Management (SRM). Evaluating a supplier’s capabilities ensures that they possess the necessary skills, resources, and technology to meet your organization's requirements consistently. Reliability is equally important, as it encompasses aspects such as the supplier’s ability to deliver products or services on time, quality assurance, and overall performance history.

When selecting suppliers, organizations prioritize those who not only demonstrate strong capabilities but also have a proven track record of dependable service. This focus helps to mitigate risks associated with supply chain disruptions and fosters long-term partnerships that can enhance operational efficiency and product quality.

Other options, while potentially relevant in certain contexts, do not directly influence the foundational decision-making process as strongly. For example, brand recognition might play a role in establishing trust but is secondary to concrete performance metrics. Vendor popularity may indicate market trends but does not substitute for solid evidence of a supplier's capability and reliability. Access to social media can facilitate communication and information-sharing but is not a core criterion in supplier selection compared to evaluating their actual performance measures.