In SRM, why is overall supplier satisfaction measured?

Measuring overall supplier satisfaction is crucial for maintaining long-term relationships and fostering collaboration between the purchasing organization and its suppliers. Satisfied suppliers are more likely to be motivated to provide high-quality products and services, engage in open communication, and be responsive to the needs of the purchasing organization. This collaboration leads to increased efficiency, innovation, and reliability in the supply chain. By understanding and addressing suppliers' concerns and satisfaction levels, organizations can enhance partnership dynamics, which are essential for achieving strategic goals and ensuring a resilient supply chain.

The focus on supplier satisfaction as a measure is less about establishing contracts, compliance with regulations, or predicting market trends, as those factors can be influenced by many other variables and do not directly create the strong foundations of collaboration and mutual benefit that satisfied suppliers provide.